Privacy Policy

1Introduction

Baldwin Gardens Nursing Center ("we," "us," "our," or "the Facility") operates the website located at baldwingardens.com and provides 24-hour skilled nursing and rehabilitation services from our facility at 10786 W Live Oak Ave, Temple City, California 91780. This Privacy Policy explains what information we collect through our website, how we use it, and the choices you have regarding your personal data.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. This policy applies only to information collected through our website and online inquiry forms, and does not describe how protected health information (PHI) is handled once you become a resident or patient — that is governed by our HIPAA Notice of Privacy Practices.

2Information We Collect

We collect information that you voluntarily provide and certain technical data gathered automatically when you visit our site.

a. Information You Provide

• Contact & Inquiry Forms: First name, last name, email address, phone number, the type of care or service you are interested in, and any message or details you share with us.
• Employment Applications: Position applied for, desired employment type, California work authorization, license type and number, and resume or supporting documents you upload.
• Chat Widget: Any name, contact details, or messages you submit through our live chat feature.

b. Automatically Collected Information

• Device and browser information, including browser type, operating system, and whether you are visiting from a mobile or desktop device.
• Usage data such as the pages you visit, the referring URL, page titles, and timestamps of your visit.
• A randomly generated session identifier used to distinguish visits.

3How We Use Your Information

We use the information we collect for the following business purposes:

1. Responding to admissions, tour, and care inquiries, and connecting you with the appropriate member of our care team.
2. Processing and evaluating employment applications and communicating with candidates about open positions.
3. Providing support and answering questions submitted through our chat widget.
4. Improving our website, understanding how visitors use our content, and enhancing the user experience.
5. Complying with our legal, regulatory, and licensing obligations as a California licensed health care facility.
6. Communicating with you about our services, where you have requested information or where permitted by law.

4Cookies and Tracking Technologies

Our website uses cookies, web beacons, and similar tracking technologies to operate the site and to understand visitor activity. These technologies allow us to recognize your browser, remember preferences, and collect the usage data described above.

We use tracking technologies to record form submissions and visitor events through our customer relationship management (CRM) platform. You can control or delete cookies through your browser settings; however, disabling cookies may affect certain features of our website, such as the inquiry forms.

5Third-Party Services and Data Sharing

We do not sell your personal data to third parties. We do share limited information with trusted service providers that help us operate our website and manage inquiries. These providers are contractually obligated to use your data only on our behalf and to protect its confidentiality.

• CRM & Marketing Platform: We use a customer relationship management platform to receive, store, and respond to form submissions and chat inquiries. Submitted contact details and inquiry information are transmitted to this platform.
• Chat Widget Provider: Our live chat feature is operated by a third-party provider that may set cookies and collect information about your chat session.
• Hosting & Analytics: Website hosting and any analytics tools process technical usage data as described in this policy.

We may also disclose information when required by law, court order, or government regulation, or to protect the rights, safety, or property of our residents, visitors, or the Facility.

6Data Retention and Security

We retain the personal information you submit through our website for as long as necessary to fulfill the purposes described in this policy, to respond to your inquiry, to maintain employment application records where applicable, and to comply with our legal and licensing obligations. Inquiries that do not result in an ongoing relationship are retained for a reasonable period and then deleted or anonymized.

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal data. Because we operate in California and serve visitors in the United States, the following rights may apply to you:

a. California Consumer Privacy Act (CCPA / CPRA)

California residents may have the right to: know what personal information we collect about them; request deletion of their personal information; opt out of the "sale" or "sharing" of personal information (we do not sell your personal data); correct inaccurate personal information; and not be discriminated against for exercising these rights.

b. General Data Protection Regulation (GDPR)

If you are located in the European Economic Area, the United Kingdom, or another region with data protection laws similar to the GDPR, you may have the right to access, rectify, erase, restrict processing of, or port your personal data, and to object to certain processing. Where we process your data based on consent, you may withdraw that consent at any time.

c. How to Exercise Your Rights

To exercise any of these rights, or to request that we delete your information, contact us at mguerrero@baldwingardens.net. We will respond to your request within the timeframe required by applicable law and may need to verify your identity before processing your request.

8Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take steps to delete that information.

9Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes indicates your acceptance of the revised policy.

10Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us: